Campaign: ProMind
Photoshop | Illustrator | InDesign | Figma
Potential Consequences
Mental health struggles & suicide rates among student athletes have only and will only increase if meaningful and geunine implementation of prevention efforts don’t start now.
The Solution
The ideal situation is a community and culture that promotes positive mental health in athletes enthusiastically and with careful intention, making mental health of athletes a priority. This includes having resources that are easier to access & take advantage of.
Logo Locker Room
Final Logos
Brand Colors
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Momentum Navy – A blend of steady progress and deep resilience
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Aqua Flow – Ties into both movement and a clear mindset
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Bright Stride – Represents forward motion and positivity
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Endure Ember – Strength through the fire
Research
Stats
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Only about 10% of student-athletes seek help through college resources, compared to 30% of the general student population
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Yet 69% of female & 63% of male athletes said they knew where to go on campus for resources if they have mental health concerns
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After a 20 year period suicide rates amoung college athletes increased by 15.3%, all other causes of death, decreased
Healthier athletes=
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Enhances overall team culture, chemistry, and cohesion
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Leads to more wins during competition
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More fans attend games, revenues increase as a result
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Healthy athletes are ambassadors to the school & community, enticing future athletes to want to play at the school & motivating younger athletes
Information Architecture
ProMind App
Lo-Fis
Staff View - Team Dashboard
Athlete View - Daily Check-in
Athlete View - Return to Play
Main FEATUReS
Staff View - Team Dashboard
Athlete View - Daily Check-in
Athlete View - Return to Play
Merchandise
Signage
